Astra is one of the most popular WordPress themes globally, trusted by over 1.8 million users for its speed, flexibility, and seamless integration with popular page builders like Spectra and Elementor.
This guide breaks down Astra’s pricing structure, plan features, and answers common questions to help you choose the best option for your needs.
Astra Pricing Overview
Astra offers three premium plans alongside its free version, catering to individual users, agencies, and businesses.
All paid plans include a 14-day money-back guarantee and below we have shared the starting price.
|
Plans |
Annual |
Lifetime |
|---|---|---|
|
$49 |
$199 | |
|
$79 |
$399 | |
|
$149 |
$599 |
Astra Pro
|
No of Sites |
Annual |
Lifetime |
|
$49 |
$199 | |
|
$59 |
$279 | |
|
$69 |
$349 |
Astra Theme is best suited for users needing basic customization beyond the free version, such as bloggers or small businesses.
Below are some of the features included
- Unparalleled Flexibility
- Various Built-in Layouts
- Modern Woo Stores
- Site Builder
- Deep Integrations
- Premium Support
- Product Updates
- 2M+ User Community
- Extensive Guides and Video Tutorials
- Risk-Free Guarantee
Essential Toolkit
|
No of Sites |
Annual |
Lifetime |
|
$79 |
$399 | |
|
$129 |
$599 | |
|
$159 |
$699 |
Astra’s Essential Toolkit is best for designers and agencies requiring premium templates and page-builder enhancements.
Below are the features included
- Everything in Astra Pro
- Ultimate Addons for Elementor Pro
- Premium Starter Templates for Elementor
- Spectra Pro
- Premium Starter Templates for Spectra
Business Toolkit
|
No of Sites |
Annual |
Lifetime |
|
$149 |
$599 | |
|
$169 |
$799 | |
|
$199 |
$899 |
Astra’s Business Toolkit is best suited for agencies and enterprises needing advanced marketing tools, client management, and AI-driven features.
Below are the features included
- Everything in Essential Toolkit
- SureWriter Pro (Annual)
- SureFeedback Standard (Annual)
- SureTriggers Pro (6 months)
- CartFlows Plus (6 months)
- ZipWP Pro (3 months)
- SkillJet Academy Membership
Plan Comparison Table
| Feature | Astra Pro | Essential Toolkit | Business Toolkit |
|---|---|---|---|
| Starter Templates | Free only | 180+ Premium | 180+ Premium |
| Page Builder | No | Spectra Pro | Spectra Pro |
| Page Builder Addons | No | Elementor | Elementor |
| Bonus | No | No | SureTriggers Pro (6 months), CartFlows Plus (6 months), ZipWP Pro (3 months) |
| AI & Automation | No | No | SureWriter, SureFeedback |
| Support | Priority | Priority | Priority |
| Best For | Basic customization | Agencies | Large-scale businesses |
Key Considerations
- Renewal Costs: Introductory discounts (up to 40%) apply to first-year purchases. Renewals revert to regular pricing (e.g., Astra Pro renews at $59/year for 1 site).
- Lifetime Plans: Offer unlimited updates and support, making them cost-effective for long-term users.
- Free Version: Includes basic customization and integration with page builders but lacks Pro features like sticky headers or WooCommerce optimizations.
FAQs
What happens if I don’t renew my license?
Your website remains functional, but you lose access to updates, new features, and support. Premium template imports are also disabled.
Can I upgrade or downgrade my plan?
Yes, you can upgrade by paying the price difference. Downgrades are not permitted.
Does Astra include page builders like Elementor Pro?
No, but it integrates with free versions of Spectra, Elementor, and popular page builders. Ultimate Addons for Elementor included in Essential/Business Toolkits.
Are discounts available?
Yes, Astra offers introductory discounts of up to 25% off annual plans and 40% off lifetime plans.
Is Astra suitable for eCommerce?
Absolutely. The Pro version and toolkits include WooCommerce optimizations like quick view, infinite scroll, and distraction-free checkout.
How does the refund policy work?
You can request a full refund within 14 days of purchase, no questions asked.
Conclusion
Astra’s tiered pricing ensures flexibility for all users, from freelancers to large agencies. The Business Toolkit stands out for its AI tools and client management features, while the Essential Toolkit balances cost and functionality for most users.
For those prioritizing speed and simplicity, the free version remains a strong starting point.