How to Enable Email Opens and Link Click Tracking in WP Mail SMTP plugin

How to enable email opens and link click tracking in WP Mail SMTP

Are you wondering how to enable email opens and link click tracking in WP Mail SMTP plugin. If yes then in this tutorial we have shared the step by step process using which you can enable it for your WordPress site easily.

WP Mail SMTP is a very popular WordPress SMTP and PHP mailer plugin that solves the problem of WordPress not sending emails.

If you have been using WordPress for a while then I’m sure you must have seen important emails such as security alerts, password reset, comment notification, order information and more not reaching your inbox.

This is a common WordPress problem that can be easily resolved using this plugin and if you are using WP Mail SMTP then you can easily enable email opens and click tracking with just a few clicks.

No additional plugin required.

WP Mail SMTP being a popular plugin has over 3 million active installs.

And has 2200+ five star reviews on WordPress.org. This plugin is packed with features and can be integrated with most of the mailers available in the industry.

Below we have listed some of the features of the WP Mail SMTP plugin.

And more.

With that said,

Lets dive into the tutorial and learn how to enable email opens and link click tracking in WP Mail SMTP.

How does WP Mail SMTP track email opens and link clicks

Before we dive into the process, lets first discuss how WP Mail SMTP tracks email opens and link clicks.

When it comes to tracking email opens and link clicks, generally a tracking of some sort is added to the email body and included URLs automatically. At times the complete link is transformed into a trackable URL.

And that is exactly how WP Mail SMTP plugin tracks email opens and link clicks.

When you enable the tracking of link clicks and email opens in WP Mail SMTP, it automatically adds an invisible 1 x 1 image to the email content that sends a signal back to your site when the email is opened.

As far as the link click tracking is concerned, WP Mail SMTP automatically converts the inserted links into trackable URL which allows it know if a link is clicked.

After reading this, if you are wondering if the integrity of the URL is maintained then let me tell you it changes nothing just enhances the URL for tracking.

How to easily enable email opens and link click tracking in WP Mail SMTP

As discussed before, in this tutorial we going to discuss the process from the start till the end.

And in case you have already completed a few steps then you can jump to the next section using the table of contents below.

Install WP Mail SMTP plugin

To enable email opens and link click tracking in WP Mail SMTP, the first step is to get the Pro license and then install the plugin.

For this your will have to visit wpmailsmtp.com using our SPECIAL LINK and you will get 50% discount.

It is important to know that link click and email open tracking is a feature that is available in every plan and you can pick one depending on your requirement.

After you have bought the plugin, the next step is to install it and activate the license.

Set up a Mailer of your choice

Once you have successfully installed the WP Mail SMTP plugin and activated the license, the next step is to set up a mailer.

For this you will have to visit Settings in WP Mail SMTP

And it will take you to the General tab where you will have to scroll down a bit till you find a list of Mailers

Before you select a Mailer here, it is important to know that WP Mail SMTP has 2 different types of tracking for emails

• Open and Click Tracking- The first type of tracking supported by WP Mail SMTP is open email and link click tracking and it lets you know if the email is opened and links are being clicked. This works with all the mailers.
• Delivery Status Tracking- The second type of tracking supported by WP Mail SMTP plugin lets you know if the email sent are being delivered or not. This works only with a few email services such as SMTP.com, SendinBlue and Mailgun.

Personally speaking we recommend using SendinBlue as it is free to use and gives you access to both the tracking supported by WP Mail SMTP

To set up SendinBlue with WP Mail SMTP, all you have to do is visit SendinBlue and create a free account on it, in case you don’t have one.

After this you are required to generate an API key and add it along with Sending domain in WP Mail SMTP.

And then click Save Settings.

Enable email logs in WP Mail SMTP

Once you have successfully connected your site to your choice of email service, the next step is to enable Email Logs in WP Mail SMTP

For this you will have to head over to Email log in WP Mail SMTP settings and it will show an option to enable email logs.

On selecting this option it will show you additional options and we have listed them below

• Log Email Content
• Save Attachments
• Open Email Tracking
• Click Link Tracking
• Log Retention Period

Enable email open tracking in WP Mail SMTP

To enable email open tracking in WP Mail SMTP, all you have to do is select Track when an email is opened and then Save Settings.

Enable link click tracking in WP Mail SMTP

To activate link click tracking in WP Mail SMTP, you need to select Tracked clicked links in emails and then save the settings.

And that’s it you can now track email opens and link clicks in WP Mail SMTP.

Before we move forward, it is important to know that there is one more setting that you must know about and that is Log Retention Period.

Log Retention Period in WP Mail SMTP is by default set to Forever and this means every email that is sent from your site will be saved.

There is both an upside and downside to this as keeping email logs for longer period of time can take up disk space.

And on the other hand you can have record of everything at your disposal whenever you need.

Here I will recommend reducing the log retention period and exporting email logs on a regular basis.

Export email logs in WP Mail SMTP

To export email logs from WP Mail SMTP you need to head over to the Export tab in Tools

In the next step you are required to select a format of your choice.

And finally you need to select the information or data you want to export

And click the Download Export File button.

This is a win win solution where you will retail the data / information without compromising on disk space on your site.

Check email opens and link clicks in WP Mail SMTP

Now that you have activated tracking for email opens and link clicks in WP Mail SMTP and know about exporting data, the next step is to see for yourself if its working or not.

This can be done in 2 ways

• By visiting Email logs
• Viewing a particular email log

For this you will have to navigate to WP Mail SMTP in your WordPress dashboard’s sidebar and click Email Logs.

Doing this will show you all the emails that have been sent from your site. Also, you will see the last 2 columns will let you know if the email has been opened and links have been clicked.

Also, if you click the subject of the email, it will show you all the details including email opening and link clicks.

And that’s it you now know everything regarding tracking email opens and link clicks in WP Mail SMTP.

Having said that,

I hope you will find this article helpful and are able to easily enable email opens and link click tracking in WP Mail SMTP.

In case you have any queries feel free to reach out and we will be happy to help.

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